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As the fashion industry evolves in response to changing consumer values, a new branding trend is quietly reshaping the way luxury is defined online. Gone are the days of overt logos and flashy promotions; instead, “quiet luxury” has emerged...

Under the golden lights of Dubai’s World Trade Centre, amidst a swirl of global delegates, Sri Lanka stood tall with a renewed promise. At the Arabian Travel Market (ATM) 2025, the Sri Lanka Tourism Promotion Bureau (SLTPB) hosted a...

As employee expectations evolve across generations, regions and roles, employer branding is no longer a matter of perks or policies alone. In a recent LinkedIn Live, BoF’s Sheena Butler-Young and Sophie Soar explored how today’s brands must align internal...

With the stage set in Curitiba, Brazil, Team USA is preparing to send ten of its top bouldering athletes to the next stop on the 2025 IFSC World Cup circuit. As the climbing world’s attention turns to this critical...

As the 2025 NBA Playoffs storm into the conference finals, four franchises—Oklahoma City Thunder, Minnesota Timberwolves, New York Knicks, and Indiana Pacers—are chasing a long-awaited shot at glory. With none of these teams having lifted the Larry O'Brien Trophy...

In the absence of Kentucky Derby winner Sovereignty, the 2025 Preakness Stakes still delivered drama, heart, and a photo finish. Journalism, the even-odds favorite, lived up to the hype with a come-from-behind victory that shook the Pimlico stands and...

Saturday Night Live closed its landmark 50th season with comedy, chaos, and a cascade of rumors. With Scarlett Johansson as host and a cleverly scripted jab at Michael Che, the episode delivered sharp laughs and deeper questions. Was it...

Avengers: Doomsday is not just the fifth Avengers film—it's the pivot point of the entire Multiverse Saga. With Robert Downey Jr. returning to the Marvel Cinematic Universe in a shocking new role and the Russos back at the helm,...

In a tender portrait unveiled by Buckingham Palace, Queen Camilla cradles her newest family member—Moley, a spirited rescue pup whose charm is already capturing the public’s affection. Ahead of her visit to the Chelsea Flower Show, the Queen’s bond...

Spring beauty doesn’t have to mean florals and pastels—at least, not this year. As fashion leans into edgy nostalgia, clean minimalism, and ballet-inspired softness, makeup is evolving alongside it. From smudgy 90s liner to five-minute flushes and barely-there brows,...