From Montauk to East Hampton, the East End is your stylish playground—complete with designer pop-ups, breezy boutiques, and coastal chic classics. As the sun rises higher and rosé season officially begins, New Yorkers everywhere are swapping crowded subways for salty air and beach bonfires. The Hamptons—long the summer escape of choice for city dwellers—offers not only sandy shores and backyard soirées but also some of the most curated shopping on the East Coast.Whether you’re in search of a statement piece for sunset cocktails, a last-minute beach-to-brunch outfit, or just browsing between Pilates and prosecco, the Hamptons’ fashion scene delivers. This summer, luxury labels, rising designers, and legacy American brands all have a place in the East End sun. Here’s where to shop—by the beach, for the beach, and beyond.
Net-A-Porter and Mr. Porter: The ultimate summer pop-up
Luxury fashion e-tailers Net-A-Porter and Mr. Porter are going offline—and beachside. From July 16 to 20, the two platforms are hosting their first-ever public pop-up at Wyeth in Sagaponack, aptly named Summer in the Hamptons. This five-day retail experience promises much more than shopping: think exclusive drops, hands-on activations, and a highly curated edit of seasonal essentials spanning ready-to-wear, fine jewelry, accessories, and more.
With both brands known for their impeccable styling and luxury offerings, expect a mix of timeless staples and of-the-moment must-haves that define East Coast summer style. Whether you’re a minimalist or a maximalist, the pop-up offers something for everyone—just in time for peak season.
TWP: American elegance with New York edge
TWP’s Southampton boutique offers an escape within an escape. Located at 2 Main Street, the store blends the architectural charm of a 1920s brick building with the brand’s modern, tactile aesthetic—seagrass floors, rattan accents, and linen textures included. With sunlight pouring in and wildflowers framing the windows, it’s as much a sanctuary as it is a shopping destination.
Founded by Trish Wescoat Pound in 2021, TWP brings New York’s understated confidence to classic American sportswear. Think elevated essentials—tailored shirting, relaxed trousers, versatile dresses—made with heritage craftsmanship and effortless polish. Perfect for those who pack light but dress sharp.
The Row: Minimalism meets seaside sophistication
The Row’s boutique in Amagansett feels more like a weekend retreat than a traditional retail space. Housed in a lovingly restored 19th-century home—complete with porch and screen door—it captures the essence of coastal luxury with a whisper, not a shout. It’s an ideal fit for shoppers who gravitate toward timeless tailoring and subtle elegance.
Inside, you’ll find the Olsen twins’ signature aesthetic: luxurious fabrics, artful silhouettes, and a palette that feels both tranquil and tailored. For those who appreciate quiet confidence in their wardrobe, The Row’s East End outpost is pure sartorial serenity.
Altuzarra: Refined glamour for every Hamptons hour
Altuzarra’s East Hampton store is designed for women who plan their outfits as carefully as their long weekends. With a focus on sophistication and modern femininity, the boutique houses a selection of pieces that feel both polished and unfussy—think dresses that move from gallery openings to garden parties with ease.
Known for its expert tailoring, sensual draping, and subtle edge, Altuzarra delivers a wardrobe built for grown-up glamour with zero effort. If you’re in search of refinement without rigidity, this boutique is your perfect match.
Suzie Kondi: Colorful comfort, elevated
For a jolt of color and comfort, head to Suzie Kondi’s boutique in Amagansett. What started as a seasonal pop-up is now a permanent fixture, thanks to the designer’s cult-favorite velour and terry sets that channel a playful, ’70s-inspired aesthetic. Equal parts fun and functional, these pieces are made for spontaneous beach days and impromptu cocktail nights.
Handmade in L.A. and New York, Suzie Kondi’s collection celebrates the ease of coastal dressing without sacrificing personality. In addition to her signature jumpsuits and shorts sets, the boutique stocks cozy hand-knit sweaters that are perfect for post-sunset layering.
Tombolo: Surf vibes with streetwise flair
Montauk might be better known for its waves than its wardrobes, but Tombolo’s outpost is flipping the script. The brand, famed for its quirky terry cloth cabana sets and punchy prints, has quickly become a go-to for those looking to inject a bit of personality into their poolside looks.
This summer, the Montauk store also features expanded swimwear offerings and accessories, making it a one-stop-shop for vacation-ready style. With its wink-at-the-camera aesthetic and commitment to comfort, Tombolo brings a breezy irreverence to the Hamptons’ otherwise polished fashion scene.
Ulla Johnson: Romantic style in a coastal haven
Ulla Johnson’s Amagansett boutique is pure sunshine—literally and figuratively. Set in a quaint, cottage-style space with whitewashed walls and floral touches, the store offers a dreamlike edit of the designer’s signature boho-romantic pieces. It’s an ideal stop for those who crave a bit of wanderlust in their wardrobe.
From embroidered dresses to artisanal accessories, everything here feels handcrafted and intentional. Bonus: Johnson often hosts intimate events and designer meet-ups, making each visit feel like a special invitation into her ethereal world.
Ralph Lauren: A classic never goes out of style
When it comes to capturing the Hamptons’ essence, no brand does it quite like Ralph Lauren. The label’s East Hampton boutique at 31–33 Main Street is as iconic as its monogrammed polos, exuding timeless American style with a coastal sensibility.
Housed in a charming, historic building, the boutique offers everything from crisp linen suits to nautical stripes and breezy sundresses. Whether you’re headed to a yacht party or a lawn dinner, Ralph Lauren delivers dependable luxury that always feels right.
The final word: Come for the beach, stay for the boutiques
Shopping in the Hamptons is more than a pastime—it’s a lifestyle ritual. With boutiques that range from sleek and serene to colorful and character-filled, the East End proves that retail therapy doesn’t pause for summer. This season, whether you’re sipping cold brew in Amagansett or strolling Main Street in Southampton, there’s a perfect piece waiting just around the corner. And remember—just because you’re out of office doesn’t mean you’re out of style.
