Born from a love for beauty, hairstylist Dung Nguyen transformed her passion for hair into a brand with a distinctive identity. More than just a salon, it is a space of creativity and dedication, where every hairstyle becomes a testament to sustainable and refined beauty. The Dung Nguyen brand also embodies a pioneering spirit, closely tied to green living standards and enduring humanistic values.
A brand originating from the love for beauty
From a young age, hairstylist Dung Nguyen was fascinated by the transformative power of hair, finding joy in brushing and styling her loved ones’ hair as if it were an enchanting game. Over the years, that passion grew into a powerful source of energy, guiding her into the hair industry with seriousness and a strong desire to contribute. When she officially pursued the profession, she realized that a beautiful hairstyle does more than enhance appearance—it can unlock confidence, spark optimism, and bring new energy to each individual.
From this steadfast belief, the Dung Nguyen brand was born as a space that celebrates beauty intertwined with lifestyle. Here, three core values—quality, creativity, and dedication—serve as guiding principles. These values have shaped her approach into one that is both luxurious and approachable, ensuring that every client leaves not only with a new hairstyle but also with a cherished experience, a lasting memory etched in their hearts.
Sustainable beauty and the choice for veganism
According to hairstylist Dung Nguyen, beauty only reaches its fullest expression when it harmonizes with safety and lasting value. From this belief, she chose Bulbs&Roots, a trusted vegan brand from Italy, to accompany her in all salon services. These products, extracted from pure natural ingredients, nourish hair to become stronger and shinier over time, while also spreading the spirit of green living—a trend that has become a standard in modern life.
For Dung Nguyen, using vegan products goes beyond a technical solution; it is a humanitarian statement. Beauty must go hand in hand with protecting nature and providing clients with absolute peace of mind—that is how she defines her profession. The harmonious blend of refined technique and safe products has helped the Dung Nguyen brand establish its own distinctive style, one that values sustainability and sophistication. In doing so, the brand has pioneered a new direction, contributing to affirming the position of Vietnam’s hair industry in the green era.
Placing customers at the center of experiences
In her view, the value of a brand is measured not only by technical skills but also by the ability to truly understand clients. Each hairstyle she creates is designed to harmonize with the face while reflecting personality and lifestyle. For this reason, she places great emphasis on personalized consultations, the use of safe products, and the development of tailored care routines.
When clients leave the salon, they take with them not only a refreshed look but also newfound confidence and joy. This sense of connection builds lasting relationships, with many seeing Dung Nguyen as a trusted companion on their style journey. For her, every satisfied smile is a precious achievement—a motivation to refine her craft and continuously innovate her services.
One unforgettable memory is that of a client whose hair was severely damaged after years of bleaching. With patience and dedication, she worked alongside the client for six months, step by step restoring softness and strength. When the client’s eyes lit up with happiness, she realized that the greatest value of her profession lies in the trust earned and the joy shared.
Spreading green standards with Greenlife
On her journey to affirm her position, hairstylist Dung Nguyen found harmony with Greenlife—a brand synonymous with vegan products and sustainable standards. This partnership has allowed the Dung Nguyen brand to expand its values, offering clients a more complete experience where healthy hair goes hand in hand with a sustainable lifestyle.
On the occasion of Greenlife’s 15th anniversary, she extends her wishes for the brand to continue spreading its mission of safe and refined beauty. For Dung Nguyen, Greenlife is not just a partner but also a kindred spirit, together writing a story of hair fashion rooted in emotions and trust.
