The Lyst Index for Q1 2025, released this week, confirms what fashion insiders have long observed: Asia’s influence on global luxury is no longer emerging—it’s commanding. From Chinese consumers fueling revenue growth to K-pop ambassadors sending sneaker trends viral,...
After becoming the first Chinese beauty brand to surpass ¥10 billion in annual revenue, Proya stands at a pivotal moment. Can it evolve beyond viral wins and local dominance to build a sustainable global legacy? In 2024, Proya Cosmetics...
