On May 25, 2025, at the Crowne Plaza Vientiane—an architectural convergence of modernity and traditional Lao culture—the official press conference for Miss Universe Laos 2025 took place in a dignified atmosphere, gathering media representatives, social organizations, and strategic partners. Organized by 78 Creation Sole Co., LTD, the event marked a new milestone in the journey to find the most outstanding representative of Laos for Miss Universe—a role model who embodies beauty, intelligence, and national identity in the era of globalization.
Press conference officially kicking off Miss Universe Laos 2025
On the afternoon of May 25, 2025, the luxurious setting of Crowne Plaza Vientiane became the focal point for beauty and culture enthusiasts as Miss Universe Laos 2025 was officially announced. The event not only introduced the new competition season but also redefined the role and image of Laotian women amid the country’s deepening integration into the global stage.
At the press conference, the Organizing Committee unveiled the full roadmap of the competition—from selection criteria and training processes to the community and international activities that contestants will engage in. This year’s highlight is the fusion of professional training with personal development, aiming not only to crown a beauty queen but to shape a representative who embodies stature, intelligence, and the power to inspire the world with Lao culture.
21st-century beauty queen: Pinnacle of intellect, courage and identity
Miss Universe Laos 2025 goes beyond physical appearance, aiming to redefine the image of the modern beauty queen—one who can balance personal charisma, intellect, and social responsibility. Contestants will not only compete in traditional rounds but will also be immersed in a specialized training environment focusing on media, international etiquette, personal development, and community engagement.
Speaking at the event, a representative of 78 Creation Sole Co., LTD emphasized: “We are looking for more than a beauty icon. We seek someone who can be the voice of Lao women—confident, insightful, and capable of making an impact rooted in cultural identity.” By prioritizing intellectual depth and the ability to position oneself on the global stage, Miss Universe Laos 2025 is shaping a new journey—where each contestant is not just a participant, but a future ambassador for the women of Laos.
Comprehensive campaign leveraging Laotian women’s image
The press conference also served as an opportunity for the Organizing Committee to introduce its communication strategy and plans for collaboration with social organizations, brands, and media partners. Miss Universe Laos 2025 is not just a national pageant—it is a strategic platform to promote Lao women’s identity on a global stage in a structured and professional manner.
From digital media to community campaigns, contestants’ images will be associated with core human values such as education, gender equality, sustainable development, and cultural preservation. The Organizing Committee also extended an open invitation to businesses and sponsors to join in building an ecosystem that nurtures and honors the potential of women in the era of globalization.
This is a strategic step not only to bring Lao women to Miss Universe but to elevate the image of the Land of a Million Elephants—graceful but strong, traditional yet progressive—onto the international stage.
Miss Universe Laos – New icon of national pride on the international arena
It is no coincidence that Miss Universe Laos 2025 was launched in the elegant setting of Crowne Plaza Vientiane—an iconic venue renowned not only for its refined architecture but also as a symbol of prestigious regional events. This choice speaks volumes: of a program organized with a global mindset, of meticulous investment, and above all, of a spirit ready to step onto the world stage with its own unique identity.
Miss Universe Laos 2025 is more than just a beauty pageant. It is where the portrait of the new generation of Lao women is shaped—resilient, knowledgeable, responsible, and most importantly, capable of representing the nation in an era when every crown must be accompanied by ideals. The competition is where personal dreams meet national aspirations, a moment when beauty is not only admired but entrusted with the hope of building the future.
Hailey | Cameron Truong
