The fashion brand Sarang Hanbok has officially confirmed its participation in Global Fashion Week All Stars 2026, which will take place in Hanoi from July 31 to August 2, 2026. Taking to the runway at one of the capital’s largest fashion events, the label will unveil a new and highly creative collection that blends traditional beauty with a contemporary spirit. The event is regarded as a significant opportunity for the brand to introduce the essence of Korean heritage to a wider audience. It is also expected to mark a meaningful new milestone in the continued growth and development of the fashion house.
GFW All Stars 2026: An international-caliber fashion runway for emerging talents
Originating as Vietnam International Junior Fashion Week in 2018, the event has undergone eight years of continuous development before officially transforming into a large-scale international fashion week. Under its newly integrated structure, the platform now brings together three core communities: All Stars, Junior, and Student. Vietnam’s role as the host country for this year’s edition marks an important milestone, further reinforcing the nation’s position within Asia’s creative industries.
This year’s fashion week will be held on the main stage at the Vietnam Exposition Center (VEC), one of Southeast Asia’s largest event and exhibition complexes. One of the venue’s most distinctive features is its flexible stage concept, which is redesigned for each day of the program. From the runway configuration to the professional lighting system, every transformation is designed to offer audiences a fresh and immersive viewing experience throughout the event.
The event is expected to welcome more than 30 prominent fashion brands, along with numerous international beauty queens and kings. Operating under the professional patronage of the International Modeling Association (IMA), the program is poised to serve as an effective bridge connecting fashion, entertainment, and multinational commercial activities.
A journey to convey South Korea’s mesmerizing traditions
Sarang Hanbok was founded out of a profound passion for Korea’s traditional cultural heritage. The fashion house aims to provide wearers with a complete cultural experience, bringing the elegance of Hanbok closer to people around the world. At the heart of the brand’s philosophy lies a commitment to balancing classical values with the dynamic rhythm of contemporary life.
The brand’s identity is encapsulated in its logo. The word “Sarang,” meaning “love” in Korean, symbolizes an enduring affection for East Asian heritage, while the emblem above evokes the graceful curves of traditional Korean rooftops and the elegant silhouette of Hanbok. The contrast between the freely brushed handwritten lettering and the structured typography, combined with a youthful pink palette, creates a visual identity that is both modern and deeply rooted in tradition.
Establishing a distinct presence within the traditional attire market has not been without challenges, particularly given the competition from long-established brands. Nevertheless, through a spirit of continuous improvement and an unwavering commitment to craftsmanship, Sarang Hanbok has overcome many of its early operational obstacles and earned the trust and appreciation of its customers.
Traditional designs honoring comfort and confidence
For this year’s runway presentation, Sarang Hanbok’s latest collection is expected to captivate audiences through its use of premium materials and a sophisticated color palette. Intricate tailoring combined with traditional handcrafted techniques has resulted in garments that preserve the essence of Korea’s cultural heritage while remaining attuned to contemporary global fashion trends.
The brand’s design team places particular emphasis on refining proportions to ensure maximum comfort and ease of movement for the wearer. According to the founder, the true value of a fashion creation lies in its ability to celebrate individuality while inspiring a sense of pride and confidence from within.
Aiming toward future expansions
Following the conclusion of Global Fashion Week All Stars 2026, the brand plans to further expand its initiatives aimed at introducing Korean heritage to a broader audience through digital media platforms. Sarang Hanbok also intends to strengthen collaborations with artists, designers, and distribution partners to enhance the global presence of modernized Hanbok within the international fashion landscape.
In addition, founder Chan shared a heartfelt message of encouragement for the next generation embarking on their own artistic journeys: “I would like to encourage young designers to remain passionate, stay committed to the path they have chosen, and never stop learning. In the fashion industry, talent is important, but perseverance, discipline, and an innovative mindset are what sustain long-term growth. Create your own identity instead of simply following trends, because it is your unique character that will define the true value and enduring vitality of a brand.”
Hà My
