In a flat world where trends shift by the day and beauty becomes an endless race, there are still those who quietly choose the path of sustainability. Loc Pham – a hair stylist from Da Nang – is one of them. A journey spanning nearly two decades, it began with his hands, was elevated by the heart of a dedicated craftsman, and guided by the vision of a modern brand strategist.
From Da Nang’s street corners to large steps around the world
Hair stylist Pham Phu Loc doesn’t seek the spotlight or glamour to define himself. Instead, he chooses a quiet journey of building a brand through service quality and long-term client relationships. Born and raised in Da Nang, Loc Pham began his journey in hair nearly 19 years ago, shaped by intensive training in South Korea, Japan, Singapore, Taiwan, Europe, and the United States. He continues to expand his creative mindset on a foundation of solid technical expertise.
His first salon, Beauty Salon Loc, opened in Da Nang a decade ago, marking the beginning of his professional journey. The brand later expanded with V2 Hair Salon and the nearly 400m² Beauty Salon Loc Luxury, now serving nearly 5,000 clients per month—an impressive figure for the Central Vietnam market.
Loc Pham’s signature style is minimalist, highly practical, and creatively personalized. “There’s no need for grand gestures—success is when each client walks out with a hairstyle that truly reflects who they are,” he shares.
Work ethics and long-lasting links
For hair stylist Loc Pham, product quality and professional ethics are the two essential pillars of sustainable development in the hair industry. That is also why, since 2020, he has chosen Greenlife—a distributor of premium hair care products—as his strategic partner. “We share the same core values: a win-win culture, transparent product origins, and long-term vision. Most importantly, I trust the leadership of Ms. Bich Tam and Mr. Dam Chieu—people who uphold business ethics and put heart into every decision.”
The groundbreaking products from Greenlife not only help his salons maintain high professional standards but also safeguard the health of both clients and staff—something Loc always prioritizes. “No matter how the world changes, this is still a craft. We, as hair artists, must continue to nurture our emotions and keep our hands honest to who we truly are.”
Constantly pioneering and standardizing the profession
As a pioneer in the Da Nang market—where the hair industry still faces more challenges compared to Hanoi and Saigon—hair stylist Loc Pham fully understands the constant pressure to innovate. He shares: “A flat world creates more opportunities, but it also demands standardization and systematic thinking. Craftsmanship, human resources, and products are the three core pillars. To avoid being left behind, the new generation must learn to blend artistic emotion with modern operational skills.”
He highly values Greenlife for creating professional platforms, organizing structured training programs, and fostering a strong stylist community in Central Vietnam. For him, it’s not just about technical support but also a source of spiritual motivation—empowering professionals like himself to keep moving forward and spreading their passion.
A journey, a memory to look back
Throughout nearly five years of working alongside Greenlife—a brand that represents not just products but also the spirit of sustainability in the hair industry—Loc Pham has found more than just a trusted partner; he has found true companions on his professional journey. When asked about a milestone that left a lasting impression, his eyes lit up with emotion: “I’m deeply moved by the two leaders behind Greenlife’s growth. Not just because they run a successful company, but because they carry the passion of the craft in every decision, every training program, every product they choose to bring to the market.”
For Loc Pham, the most valuable thing isn’t revenue or recognition, but the feeling of being heard, understood, and co-creating meaningful values. He calls it “a human-centered synergy in the craft journey”—a journey where no one is left behind. “Those of us working in Da Nang used to feel like a remote dot on the hair industry map. But thanks to Greenlife, we feel connected. That’s a beautiful memory, and also the foundation for me to keep believing in the path I’ve chosen.”
A message for young practitioners
Having spent nearly two decades behind the scissors, in front of the mirror, and face-to-face with each client’s personal story, Loc Pham deeply understands both the dreams and struggles of the younger generation—those stepping into the profession in a time full of opportunity yet heavy with pressure. He doesn’t see himself merely as a manager or salon director, but as an older brother in the community, someone always ready to share—with both experience and heart.
“Young people today have tremendous advantages—technology, learning speed, and the confidence to step into the world. But what I always remind them is this: don’t let surface values sweep away the core of the craft. Hairdressing is a profession of the hands, but to go far, you need an awakened heart and the humility to keep learning every day,” he shares about the necessary values for emerging hairstylists.
Loc Pham also emphasizes the importance of choosing the right partners—both in products and in people. “A beauty brand cannot thrive without mindful products and a well-built support ecosystem. Take the time to seek out those who share your vision—because these are the people who will help you cross bridges to greater opportunities without losing yourself along the way.”
And above all, what matters most to Loc is keeping the flame of the craft alive. “Beauty is ever-changing, but the heart of the craft must remain steady—like a lantern in the wind. When you create beauty with genuine sincerity, you’re not just shaping hair—you’re inspiring a way of living for others.”
