On August 23 and 24, Baiyoke Sky Hotel – the tallest building in Bangkok – became the focal point as Thailand International Fashion Week (TIFW) 2025 officially took place. Under the leadership of founder Dr. Chirawan Lewis, the event was not just an annual fashion week but also a transformative step positioning Bangkok closer to becoming Asia’s new fashion capital.
A global caliber fashion week
TIFW 2025 is considered a new milestone for the Southeast Asian fashion industry. The event gathered a wide range of designers from across the globe—from Europe to the Middle East and Asia—bringing an unprecedented diversity to the Bangkok runway. Among the standout names were Lucilia Couture (London) with its luxurious haute couture spirit, JAL Fashion UK with its unique fusion of fashion and publishing, Dac Ngoc Designer House (Vietnam) with rich Asian cultural imprints, and Khadija Dubai showcasing a modern Middle Eastern aesthetic.
Alongside them, brands from the Netherlands, France, Thailand, and beyond also made their mark. DK Netherlands, Bastet, Bewear, Bank Bank, Rework, etc. all exemplified the global appeal of TIFW, where haute couture meets ready-to-wear, and seasoned designers share the runway with promising young labels. This diversity has firmly placed Bangkok on the map as one of Asia’s most noteworthy fashion capitals.
The resonance of fashion and media
One of the key elements that made TIFW 2025 truly remarkable was its global media reach. Beyond the runway, images from the shows quickly spread across prestigious platforms. Leading global media outlets like Vogue, Getty Images, FAB UK, Custom Trends, and JAL Magazine all spotlighted the event, propelling TIFW beyond the scope of a regional showcase and onto the world stage.
The event was also defined by moments that bridged runway and publishing. JAL Fashion UK’s decision to launch its new publication at TIFW stood as proof that a fashion week is not only a creative arena but also a direct link connecting designers, brands, and readers worldwide. In Bangkok, fashion became a true global language—where media and art moved in harmony, creating a lasting force of influence.
A stage for all generations
TIFW 2025 not only opened its doors to world-renowned couture houses but also provided a stage for emerging designers and children’s fashion to establish their place. The presence of Shining Stars House and Tiny Size – S brought a youthful, dynamic energy, adding vibrancy to the fashion landscape. Meanwhile, Kids Universe continued to leave its mark with the professionalism of its child models, proving that children’s fashion holds a rightful position in an international event of this scale.
What truly set TIFW apart was its ability to harmonize contrasts. Haute couture with its masterful craftsmanship stood in full grandeur, while streetwear, ready-to-wear, and kidswear added an approachable, fresh, and creative touch. One runway, many generations—that was the strength that made the event a “global fashion home,” where every stream of style was celebrated and valued.
Bangkok: The new heartbeat of Asian fashion
Held at Baiyoke Sky Hotel – the iconic skyscraper of Bangkok – TIFW 2025 elevated the fashion experience with a luxurious and opulent setting. Over the course of two days, the fashion week transformed Thailand’s capital into a gathering point for artists, designers, entrepreneurs, and the media.
Under the vision of Dr. Chirawan Lewis, TIFW was not merely an event but a platform to enhance the status of the regional fashion industry. The event demonstrated that Bangkok has all it takes to stand alongside Paris, Milan, London, and New York as a true fashion capital.
TIFW 2025 not only affirmed Bangkok’s rise but also ushered in a new era where Southeast Asia emerges as an attractive destination on the global fashion map. With the participation of numerous international designers, the endorsement of reputable media, and a spirit of explosive creativity, Thailand International Fashion Week fulfilled its mission: celebrating fashion, connecting cultures, and shaping trends.
